Monday, February 28, 2011

Hort: A Playground for Designers

Iris Braun profiles the German design group Hort and founder Eike König at the Goethe-Institut site. Based in Berlin, Hort brings together a dozen or so designers in a working environment that resembles a nursery where children come to play.

“ … Here we are trying to be a sort of playground for creative people,” says König.

Hort has worked with a diverse clientele from Nike to Walt Disney, and magazines to record labels.

König expects to be surprised by what his team creates and has a few rules for the group: “No clichés, no advertising with naked women or for alcohol and cigarettes.”

You can learn more about Hort at their website and download a portfolio of their work.

We’d like the Absinthe HQ to be a creative playground but for now, thanks to our new assistant editor, the home office just swarms with toys ... I suppose it's a step in the right direction.

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