The ever-inventive theatre sector in Spain is developing original strategies to confront economic austerity and arts budget cuts. These currently include selling carrots as theatre tickets (a VAT reduction measure) and creating an audience buzz around pop-up microtheatres in private apartments.
A theatre near Barcelona found a radical solution to protest against new VAT taxes imposed on theatre tickets – instead of selling theatre tickets, it sold carrots to audience members. Vegetables are subject to just 4% VAT instead of the 21% rate introduced for theatre tickets (a rise of 13% from the previous rate of 8%).
This so-called ‘carrot rebellion’ caught the public imagination and received plenty of international press. The ‘carrot formula’ which was first applied in the small theatre of Bescanó, has now been extended to a concert hall in Zaragoza and to the Festival Còmic de Figueres.